1997 Toyota Supra Just Outsold a 2014 Ferrari Convertible at Barrett-Jackson’s Latest Auction


The mercury was already rising by mid-morning at Connecticut’s Mohegan Sun, host of Barrett-Jackson’s Northeast 2019 auction, as attendees recently queued up for hot-lap rides in Ford’s new GT350, GT500, and—for the lucky few—the new Ford GT supercar. As they waited for a 30-second dose of excitement, professional drivers warmed up on the track, making tires squeal as they piloted Dodge Hellcats and Demons through slide turns. Soon, those drivers would be taking other auction guests on hair-raising thrill-rides in those same vehicles.

 Hot laps were offered in a Ford GT. Photo: Courtesy of Barrett-Jackson.

The early-day action outside reinforced the notion that Barrett-Jackson events foster an enthusiasm for automobiles beyond the collector hobby. Nevertheless, the collector community remains Barrett-Jackson’s primary demographic; and as the fourth installment of the company’s auction presence in the northeast revealed, that demographic is at the precipice of a major shift.

 

A decade ago, painstakingly restored, matching-numbers classics from the golden era of American muscle would have dominated the sales results of any Barrett-Jackson event. Not anymore. The most valuable example in that category during this latest sale, a 1967 Ford Shelby GT500 (opening photo), sold for $165,000, but it failed to crack the auction’s top 10 sales. Instead, aggressively modified mid-20th-century vehicles, like a 1954 Buick Special Custom Coupe ‘G54’ and a 1969 Ford Bronco Custom SUV, made the list, selling for $220,000 and $203,500, respectively. Read more about A 1997 Toyota Supra Just Outsold a 2014 Ferrari...

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26 Jul 2019


By SHAUN TOLSON