Church Of MO: Twin Touring Sportbikes

LOS ANGELES, April, 1998 —The good people in the marketing departments of your favorite motorcycle manufacturers have tried to make it easy for consumers to find the bike of their dreams.In North America, the epicenter of consumer culture, there are three primary street-only motorcycle categories: Custom/cruisers, sportbikes, and tourers. Each category represents, in a nice, neat package, what manufacturers believe consumers expect from their bikes. The custom/cruiser category seems to say, “Hey, look at me.” The sportbike category shouts, “Hey, look at me wad.” The touring category declares, “Hey, you can’t help but look at me because my bike is bigger than yours.” Read more...

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20 Nov 2018

By John Burns