Dodge Wants Back into NASCAR? Fine. But What Now?


August 7, 2012: Dodge announces that it is leaving the NASCAR Sprint Cup series (no, we’re not ready to call it the NASCAR Monster Energy Cup series yet). Then Dodge, driver Brad Keselowski and team owner Roger Penske go on to win the 2012 championship. This leaves Chevrolet, Toyota and Ford to compete in 2013 and beyond.

December 4, 2016: Fiat Chrysler CEO Sergio Marchionne, at Daytona International Speedway as part of the Ferrari Challenge World Finals, was asked at a press conference if Dodge would be interested in returning to NASCAR. Stunningly, he said, “Yes, I’d love to. I talked to Jim France (executive vice-president of NASCAR) about this just last night.” 

Since Marchionne was the one who pulled Dodge out of NASCAR, having him say – with surprising conviction – that he wants back in the sport caught most everyone, including Dodge executives in Detroit, by surprise. But if there’s one thing we’ve learned since the sweater-wearing Sergio took over the bankrupt company: When Sergio says jump, your next question is, “How high?”. Read full article...

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29 May 2017


By Steve Cole Smith