Fiat Chrysler Shuns Cars `No One Wants' as SUVs Spur a Sales Win

Fiat Chrysler Automobiles NV sold more vehicles to regular U.S. consumers than Ford Motor Co. last month, a rare victory that shows the strength of America’s SUV boom.

Soaring deliveries of Jeep sport utility vehicles -- including a more than sixfold jump for the redesigned Compass model -- carried Fiat Chrysler to a 14 percent surge in total March sales. The automaker topped crosstown rival Ford when excluding shipments to rental-car companies and other fleet customers for the second time since 2010.

The sales results are the latest indication that the explosion in SUV demand the last few years is here to stay. Ford Chief Executive Officer Jim Hackett is taking a page out of the playbook of Fiat Chrysler’s Sergio Marchionne by cutting some cars from the lineup and retooling factories to build more of the crossovers, off-roaders and big rigs that American consumers crave. Read more about the Fiat Chrysler Shuns Cars...

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09 May 2018

By David Welch