First Look: What’s in a name? People are likely to remember the 2019 Lincoln Nautilus


Lincoln Nautilus. It doesn’t exactly roll off the tongue unless you blend it all together like this: Lincolnautilus. Then, it sounds like something your doctor will treat with a prescription.

But hey, I’ll take a real name over what this midsize, 5-passenger crossover SUV used to be called, which was MKX, and which was indistinguishable from MKC, MKS, MKT, MKZ, or any of a number of competing vehicles with “X” included in its alphanumeric name.

Indeed, by transforming the MKX into the 2019 Lincoln Nautilus, the company might for no other reason make its most popular SUV more memorable within a sea of nomenclature sameness. Read more about the First Look: What’s in a name? People are likely to remember the 2019 Lincoln...

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09 May 2018


By CHRISTIAN WARDLAW