Indian Motorcycle Talks The Talk With Its Support Of The Veterans Charity Ride To Sturgis In 2018


It’s called moto-therapy, and it’s a concept Indian Motorcycle has embraced since day one, when Dave Frey founded the Veterans Charity Ride to Sturgis (VCR). Giving veterans healing and hope is a big reason Indian is backing this ride for the fourth year running, providing motorcycles for the group’s eight-day journey to the Sturgis Rally in 2018.

“It really crystallized our first year, on the Veterans Charity Ride to Sturgis in 2015. It became so clear that it’s a valid, real therapy. At first it was like, ‘motorcycle therapy,’ that sounds pretty cool, but by our first ride and program, it was like, ‘Wow. We’re really on to something,’ ” Frey said. Read more...

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20 Nov 2018


By Bryan Harley