Safelite auto-glass replacement practice challenged by glass-repair resin maker

Columbus-based Safelite is defending itself in federal court from a lawsuit challenging the company’s support for the so-called “dollar-bill rule” as a guide to determine whether to repair or replace cracked auto glass.

According to this widely used rule, a crack can safely be repaired if it is smaller than a dollar bill. The plaintiff, Colorado-based Ultra Bond Inc., makes resins used to repair cracked glass. It says the rule leads to expensive windshield replacements in many cases when repair is often a better option.

“Safelite spreads its literal falsehood about the six-inch or dollar-bill rule, not only in its own advertisements to individual consumers about (auto-glass) services and but also in marketing content that Safelite drafts and provides to third parties to disseminate to consumers,” says an amended complained filed by Ultra Bond last week in U.S. District Court for the Southern District of Ohio. Read more about the Safelite auto-glass replacement...

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21 May 2018

By Dan Gearino